Barack Obama’s 2008 Presidential campaign is a recent shining example of the
power of social networking in creating a successful brand and inspiring passion
and support as much from the American people as from the world community.

In 33 Million People in the Room, author Juliette Powell demonstrates that you
don’t have to be the leader of the free world to use similar strategies. In detailing
the top tactics used in Obama’s winning online and viral campaign, as well as
those of top business leaders, Powell pinpoints ways to apply these strategies to
your business and personal brand.

“Obama understood how to activate the intense passion of empowered Internet
users and actively sought to build relationships with dedicated individuals, online
and offline, who would serve as his own grassroots army,” says Powell. “Most
importantly, Obama’s campaign understood the Internet’s vast capacity for
networking and the possibilities for virally spreading a message, as long as that
message was considered meaningful, authentic and valuable.”


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